DVR (Time-shifted) Adults 18-49 Ratings – Program ratings for national sources are produced in three streams of data Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs.
Live+Same Day(Live+SD) ratings include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing.
Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.
DVR Ratings Increase Past Airdate – How many people watched the show on their DVRs within 7 days following the airdate
Sarah Michelle Gellar’s star vehicle, “Ringer,” on the CW, had the highest percentage increase in the 18-to-49 category of all the network shows, adding 67 percent to its original audience in that demographic group.
Ringer to be canceled? THINK AGAIN.